Encouragement of Tourism

• Improvement and diversification of range of recreational provision, both infrastructures such as trails, route development, rights of way, cycling routes and better facilities.
• Branding and marketing for the area increasing identity and “sense of place” developing and marketing local produce/products, innovation in local market potential, increase awareness of Product miles. Diversification to strengthen economy based upon environmental, cultural and heritage assets.
• Support for development of eco-tourism and heritage packages that have maximum value to local economy and minimum negative impact.